architecture

the worlds loneliest prada store

this is ‘prada marfa’, an unusual building located in the desert near marfa, texas on an otherwise desolate stretch of highway 90. behind the glass a selection of shoes and bags, presumably more expensive than the structure itself, have sat untouched since 2005.

very few people have ever been inside prada marfa and money has never been handed over inside the premises as it’s actually a spooky piece of art / clever promotional stunt erected by michael elmgreen and ingar dragset, 2 berlin artists seemingly intent on playing with the public’s minds.

from the artists…

‘..the combination of a vast, open desert landscape in an un-populated area and a luxury goods store is completely unthinkable. nature suits fashion as a visual backdrop, as one often sees in advertisement. the minimal, corporate prada design and the desolate surrounding ranch land make a great impression together, but simultaneously the two forces also render each other useless.’

sources: 1, 2

discussion

87 comments for “the worlds loneliest prada store”

  1. Why hasn’t anyone robbed it yet?

    posted by Mary | 27th of December, 2007, 5:07 pm
  2. Ha! I was on a trip with NOLS, canoeing down the Rio Grande. We stopped at this store on the way back to Tucson to have a snowball fight. (Ah yes, and it was snowing, in November… in Texas.)

    posted by centermost | 27th of December, 2007, 5:11 pm
  3. Maybe it is too far away to be robbed!

    posted by Jorge | 27th of December, 2007, 5:18 pm
  4. And it is in fact a great promotional stunt.

    posted by helder olino | 27th of December, 2007, 6:04 pm
  5. Damn good promotional stunt. Great find!

    posted by The Smartest Man in the World | 27th of December, 2007, 8:08 pm
  6. In case you’d like another:

    http://flickr.com/photos/auratus/449765897/

    I love how the store is potentially a joke on both Marfa and Prada.

    posted by Ben Newman | 27th of December, 2007, 9:42 pm
  7. don’t be silly centermost, the global warming priests have decided that can’t happen.

    posted by Edward | 27th of December, 2007, 11:15 pm
  8. Amazing promotional stunt. Great inane comments from me and everyone else.

    posted by Bob Holness | 28th of December, 2007, 12:49 am
  9. Haha! Great idea! I will post it on Ads of the World. :)

    posted by ivan from adsoftheworld | 28th of December, 2007, 3:19 am
  10. Really nice :)

    posted by Anglictina | 28th of December, 2007, 4:25 am
  11. Literally, great find. But really, who goes around looking for desolate prada stores?

    posted by Pete | 28th of December, 2007, 4:38 am
  12. it isn’t a “promotional stunt.” its taken pretty seriously by contemporary art types as a criticism of consumerism amongst other things

    posted by serious type | 28th of December, 2007, 4:41 am
  13. They’d do way more business if a Starbucks opened up next door. They’ve built Starbucks just about everywhere else. Who doesn’t need a latte when they’re out in the desert shopping for handbags?

    posted by Cedric | 28th of December, 2007, 4:51 am
  14. Just robbed it

    posted by Steve | 28th of December, 2007, 5:04 am
  15. Cedric, in order for a Starbucks to open next door, an independent cafe needs to open up across the street first. Once Starbucks notices the opportunity to steal their business, it’ll happen. Hang in there.

    posted by Bart | 28th of December, 2007, 5:27 am
  16. NO Parking Place ! that was a JOke :D

    posted by Tony | 28th of December, 2007, 5:41 am
  17. It’s never been robbed because the merchandise in it is from 2005. Anyone that wears Prada wouldn’t been seen in something that old.

    posted by mike | 28th of December, 2007, 6:50 am
  18. COOL!!
    Is it a real shop? I cant see sales men in the pic!

    Nice and cleaver idea!

    posted by Mai | 28th of December, 2007, 7:02 am
  19. The thing that makes this extra funny is it’s not actually in Marfa. It’s right outside of Valentine, TX about 35 miles from Marfa. It got vandalized at least once:
    http://www.houstonpress.com/2005-10-27/news/shattered-illusion/
    And the are even some folks around here that don’t know it’s supposed to be fake and are upset someone would put it there.

    posted by Daily Paul | 28th of December, 2007, 7:31 am
  20. It looks photoshopped. But who knows.

    I’ve been to Marfa before, and saw the Marfa Lights. Not far from beautiful Big Bend country. Not a whole lot out there.

    posted by matt | 28th of December, 2007, 7:37 am
  21. “restroom is for paying customers only”

    posted by eli | 28th of December, 2007, 8:03 am
  22. I wanna Rock a Top to Bottom Burner On that! Fresh/////////////////////

    posted by Team db | 28th of December, 2007, 8:08 am
  23. Unique and inexpensive method of advertising. Simply brilliant.

    posted by Venkataramanan S | 28th of December, 2007, 9:34 am
  24. LOL!
    sORRY, I just relized its piece of art

    posted by Mai | 28th of December, 2007, 9:49 am
  25. i have never seen anything more stupid…
    it seems that people are lacking of creativity in their mind..

    posted by niau | 28th of December, 2007, 10:15 am
  26. It´s also good that it is only a cube not something like “modern” stylish building…

    posted by timqui | 28th of December, 2007, 10:38 am
  27. I like the ironic juxtaposition of expensive luxury branded goods against the backdrop of utter desolation with bugger-all going for it. I understand everything for sale is made of snakeskin and the place is run by Butch and Luke, New Zealand ex-wrestlers, and Butch catches the snakes and Luke (the artistic one) makes them into shoes, handbags, belts and other trinkets. It’s only a franchise…..

    posted by Dave Keen | 28th of December, 2007, 12:49 pm
  28. I Would bye some shoes there is i was shoeless :D like thate store :D (frome sweden)

    posted by i think | 28th of December, 2007, 2:08 pm
  29. Is it really so hard to actually read the few lines on text on this page, and realize it’s not a promotional stunt, nor is it a real store?

    Some of you people are fucking idiots.

    posted by adustum | 28th of December, 2007, 2:58 pm
  30. You (adustum)do realize the text says that it IS a publicity stunt?

    posted by Rebecca | 28th of December, 2007, 6:11 pm
  31. I wonder what the big deal is with Marfa, Texas. The art world has fallen in love with this out-of-the-way Texas town. In fact, it was where the movie No Country for Old Men was filmed. Weird.

    posted by Pyros | 28th of December, 2007, 6:27 pm
  32. Looks like photo shop to me. But if people actually saw it I guess it exixsts

    posted by ryan | 28th of December, 2007, 6:49 pm
  33. someone should fire bomb it. its a moral imperative

    posted by aoonymous shows no mercy | 29th of December, 2007, 1:15 am
  34. is dolphin skin exotic in the desert?

    posted by bonecrusher207 | 29th of December, 2007, 4:21 am
  35. I was in Texas last July and drove past this building. Everyone had the same reaction: wtf?! My friend’s wife was screaming at us to stop at it. lol

    posted by Jeff | 29th of December, 2007, 9:44 am
  36. There is an Art Gallery (publicly financed, no less) in my city that has an exhibit of a pile of one thousand grains of sand. (So says the little card.) Obviously in a sort of pyramid. Behind glass, so no one will come along and blow it away. Across the room, they have an equally tantalizing structure made of cigarette ashes. There was no sound, and I was the only person at the opening whose soles creaked when I walked, so everybody kept staring at me like I was a freak.

    posted by Lloyd Mintern | 29th of December, 2007, 9:46 am
  37. cause next to it is the worlds loneliest police station hahahaha

    posted by Jim | 29th of December, 2007, 9:56 am
  38. Been there! I thought it was odd as hell when I drove by. I tried calling people to tell them but there wasn’t any cell phone reception. I forgot until just now. Awesome.

    posted by me | 29th of December, 2007, 10:53 am
  39. Dec. 24, 2005, ’bout 10 pm to 2 am in Brazoria County, Texas (and Houston +surrounding areas, they didn’t get as much), it snowed. 9 inches of snow fell in Brazoria County, on the coast of Texas, the first snow (more than 1 inch) to fall in 15 years, on X-mas Eve too…

    posted by CptCamoPants | 29th of December, 2007, 2:02 pm
  40. posted by earth architecture | 29th of December, 2007, 2:08 pm
  41. dude i live just south of marfa and have never seen that, but a lot of my friends have. thats awesome. more of you people need to come around for the chili cook off in november!! it rocks!!

    posted by youwantrealorme | 29th of December, 2007, 3:09 pm
  42. Beautiful

    posted by PiticStyle | 29th of December, 2007, 8:06 pm
  43. Wow.. Huh. I wonder if you could actually buy something there? I mean, yeah, I know it’s art.. But that would be neat. I like the idea, it’s.. Clever.

    posted by Julia | 29th of December, 2007, 10:57 pm
  44. FAKEEE

    posted by huaa | 30th of December, 2007, 5:23 am
  45. Kell az oda!
    forgalom nagy lehet

    posted by Peti | 30th of December, 2007, 7:50 am
  46. Must be bad for the People who have to Drive to work there everyday…

    posted by lucious Lu | 30th of December, 2007, 12:04 pm
  47. it’s not a REAL store. it’s actually an art piece. haha. and it’s connected to this gallery in nyc at the graduate city college. i don’t know much about it. i just kno it’s something to do about the price of art and it’s setting. think of that building as a prada museum.

    posted by nicole | 30th of December, 2007, 7:00 pm
  48. what kind of security does this building have?

    posted by jeannette | 6th of January, 2008, 8:09 pm
  49. that’s what’s known as a way outlet store..

    posted by andrew | 7th of January, 2008, 1:54 am
  50. I think the real question is, “Does anyone work there at all?”

    posted by To Jeanette: | 7th of January, 2008, 8:27 am
  51. i think it fails at the aim it took. being the only prada store at the roadside in the desert is pretty nifty and doesn’t render it useless - it’s more like really great advertising.

    …placing anything in the desert doesn’t render it useless. i can see through the approach, though.

    posted by ding | 7th of January, 2008, 4:05 pm
  52. your store sucks!

    posted by taylor bates | 10th of January, 2008, 8:29 am
  53. Your story about this item has won my blog’s weekly award, the Pageant of the Transmundane
    http://rantocracy.blogspot.com/2008/01/week-35-pageant-of-transmundane.html

    Congratulations.

    posted by MC | 11th of January, 2008, 11:21 pm
  54. haha, I would totally have robbed it as well.

    posted by hellyeahdude.com | 19th of January, 2008, 6:40 pm
  55. After it was vandalized they cut the bottom of the handbags and all the shoes are for the left feet.

    posted by Cori | 25th of January, 2008, 1:09 pm
  56. Lovely picture

    posted by Mr Surbade | 17th of February, 2008, 1:04 pm
  57. LOL. I think that is brilliant. If it were a real store it might explain what they were doing with all the profit they’re creaming off anyone dumb enough to pay retail price.

    posted by nadia | 18th of February, 2008, 12:00 pm
  58. It hasn’t been robbed, because is not in Puerto Rico!

    posted by Lucido Claro | 19th of February, 2008, 2:03 pm
  59. i would hate to work the night shift there.

    posted by tim | 16th of May, 2008, 6:47 pm

trackbacks

  1. Prada Marfa | Unbelievable Pictures, Funny Pictures, and Videos - pagog!
  2. The Loneliness of Consumerism | The Politics of Debt
  3. The Loneliness of Consumerism | The Politics of Debt
  4. Gigodo.com » Blog Archive » PICTURES: World’s Loneliest Prada Store Doesn’t Sell the LG Smartphone
  5. » things I learned today - Bill’s Blog
  6. Beegs.com » The World’s Loneliest Prada Store
  7. perez-fox.com » The World’s Loneliest Store
  8. The World’s Loneliest Prada Store (PICS) « Fusedfingers
  9. Daily Links 29 Dec 2007 01
  10. eskimokaka » Prada Marfa
  11. :: bAsEmAn’s dAyz :: » The World’s Loneliest Prada Store (PICS)
  12. Sunday Bites for December 30th
  13. Andy Wibbels » The World’s Loneliest Prada Store
  14. Tienda de Prada en medio del desierto de Texas (USA) | Curiosidades, Fotografía, Imágenes, Varios, WTF, publicidad, en Gran Angular
  15. La tienda de ropa en el desierto - Pebre
  16. Asfaltkonijn » Blog Archive » Mini Prada, and nothing else
  17. Le luxe, ce n’est rien d’autre qu’aller faire son shopping dans le désert at Lost in Anywhere, Manufacture d’ambiances
  18. Killahbeez.com » Blog Archive » Illest Prada Store Ever?
  19. La Tienda de Prada más solitaria | Papelera 21
  20. This Is Not a Store. « flux de mots
  21. The prada store at the end of the universe | metrixon.de
  22. nowhere « don´t touch my moleskine
  23. The Worlds Loneliest Prada Store.
  24. Marfa, Texas « Cue Rockapella
  25. The world’s loneliest prada store [Quien compra aquí?????]
  26. What’s in it? Where is it? How? Web Marketing Strategies | The Marketing Technology Blog
  27. What’s in it? Where is it? How? Web Marketing Strategies | The Phenomenon
  28. Webparade - Il meglio del Web » Blog Archive » Negozio Prada


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