
this is ‘prada marfa’, an unusual building located in the desert near marfa, texas on an otherwise desolate stretch of highway 90. behind the glass a selection of shoes and bags, presumably more expensive than the structure itself, have sat untouched since 2005.

very few people have ever been inside prada marfa and money has never been handed over inside the premises as it’s actually a spooky piece of art / clever promotional stunt erected by michael elmgreen and ingar dragset, 2 berlin artists seemingly intent on playing with the public’s minds.

from the artists…
‘..the combination of a vast, open desert landscape in an un-populated area and a luxury goods store is completely unthinkable. nature suits fashion as a visual backdrop, as one often sees in advertisement. the minimal, corporate prada design and the desolate surrounding ranch land make a great impression together, but simultaneously the two forces also render each other useless.’
Why hasn’t anyone robbed it yet?
Ha! I was on a trip with NOLS, canoeing down the Rio Grande. We stopped at this store on the way back to Tucson to have a snowball fight. (Ah yes, and it was snowing, in November… in Texas.)
Maybe it is too far away to be robbed!
And it is in fact a great promotional stunt.
Damn good promotional stunt. Great find!
In case you’d like another:
http://flickr.com/photos/auratus/449765897/
I love how the store is potentially a joke on both Marfa and Prada.
don’t be silly centermost, the global warming priests have decided that can’t happen.
Amazing promotional stunt. Great inane comments from me and everyone else.
Haha! Great idea! I will post it on Ads of the World.
Really nice
Literally, great find. But really, who goes around looking for desolate prada stores?
it isn’t a “promotional stunt.” its taken pretty seriously by contemporary art types as a criticism of consumerism amongst other things
They’d do way more business if a Starbucks opened up next door. They’ve built Starbucks just about everywhere else. Who doesn’t need a latte when they’re out in the desert shopping for handbags?
Just robbed it
Cedric, in order for a Starbucks to open next door, an independent cafe needs to open up across the street first. Once Starbucks notices the opportunity to steal their business, it’ll happen. Hang in there.
NO Parking Place ! that was a JOke
It’s never been robbed because the merchandise in it is from 2005. Anyone that wears Prada wouldn’t been seen in something that old.
COOL!!
Is it a real shop? I cant see sales men in the pic!
Nice and cleaver idea!
The thing that makes this extra funny is it’s not actually in Marfa. It’s right outside of Valentine, TX about 35 miles from Marfa. It got vandalized at least once:
http://www.houstonpress.com/2005-10-27/news/shattered-illusion/
And the are even some folks around here that don’t know it’s supposed to be fake and are upset someone would put it there.
It looks photoshopped. But who knows.
I’ve been to Marfa before, and saw the Marfa Lights. Not far from beautiful Big Bend country. Not a whole lot out there.
“restroom is for paying customers only”
I wanna Rock a Top to Bottom Burner On that! Fresh/////////////////////
Unique and inexpensive method of advertising. Simply brilliant.
LOL!
sORRY, I just relized its piece of art
i have never seen anything more stupid…
it seems that people are lacking of creativity in their mind..
It´s also good that it is only a cube not something like “modern” stylish building…
I like the ironic juxtaposition of expensive luxury branded goods against the backdrop of utter desolation with bugger-all going for it. I understand everything for sale is made of snakeskin and the place is run by Butch and Luke, New Zealand ex-wrestlers, and Butch catches the snakes and Luke (the artistic one) makes them into shoes, handbags, belts and other trinkets. It’s only a franchise…..
I Would bye some shoes there is i was shoeless
like thate store
(frome sweden)
Is it really so hard to actually read the few lines on text on this page, and realize it’s not a promotional stunt, nor is it a real store?
Some of you people are fucking idiots.
You (adustum)do realize the text says that it IS a publicity stunt?
I wonder what the big deal is with Marfa, Texas. The art world has fallen in love with this out-of-the-way Texas town. In fact, it was where the movie No Country for Old Men was filmed. Weird.
Looks like photo shop to me. But if people actually saw it I guess it exixsts
someone should fire bomb it. its a moral imperative
is dolphin skin exotic in the desert?
I was in Texas last July and drove past this building. Everyone had the same reaction: wtf?! My friend’s wife was screaming at us to stop at it. lol
There is an Art Gallery (publicly financed, no less) in my city that has an exhibit of a pile of one thousand grains of sand. (So says the little card.) Obviously in a sort of pyramid. Behind glass, so no one will come along and blow it away. Across the room, they have an equally tantalizing structure made of cigarette ashes. There was no sound, and I was the only person at the opening whose soles creaked when I walked, so everybody kept staring at me like I was a freak.
cause next to it is the worlds loneliest police station hahahaha
Been there! I thought it was odd as hell when I drove by. I tried calling people to tell them but there wasn’t any cell phone reception. I forgot until just now. Awesome.
Dec. 24, 2005, ’bout 10 pm to 2 am in Brazoria County, Texas (and Houston +surrounding areas, they didn’t get as much), it snowed. 9 inches of snow fell in Brazoria County, on the coast of Texas, the first snow (more than 1 inch) to fall in 15 years, on X-mas Eve too…
More here: http://www.eartharchitecture.org/index.php?/archives/746-Prada-Marfa.html
dude i live just south of marfa and have never seen that, but a lot of my friends have. thats awesome. more of you people need to come around for the chili cook off in november!! it rocks!!
Beautiful
Wow.. Huh. I wonder if you could actually buy something there? I mean, yeah, I know it’s art.. But that would be neat. I like the idea, it’s.. Clever.
FAKEEE
Kell az oda!
forgalom nagy lehet
Must be bad for the People who have to Drive to work there everyday…
it’s not a REAL store. it’s actually an art piece. haha. and it’s connected to this gallery in nyc at the graduate city college. i don’t know much about it. i just kno it’s something to do about the price of art and it’s setting. think of that building as a prada museum.
what kind of security does this building have?
that’s what’s known as a way outlet store..
I think the real question is, “Does anyone work there at all?”
i think it fails at the aim it took. being the only prada store at the roadside in the desert is pretty nifty and doesn’t render it useless - it’s more like really great advertising.
…placing anything in the desert doesn’t render it useless. i can see through the approach, though.
your store sucks!
Your story about this item has won my blog’s weekly award, the Pageant of the Transmundane
http://rantocracy.blogspot.com/2008/01/week-35-pageant-of-transmundane.html
Congratulations.
haha, I would totally have robbed it as well.
After it was vandalized they cut the bottom of the handbags and all the shoes are for the left feet.
Lovely picture
LOL. I think that is brilliant. If it were a real store it might explain what they were doing with all the profit they’re creaming off anyone dumb enough to pay retail price.
It hasn’t been robbed, because is not in Puerto Rico!
i would hate to work the night shift there.